Before and After

Replace or Repurpose? Materials can be given new lives during remodeling projects. >> read more

Value vs. Valuable

It seems that every newscast, magazine article, and water cooler conversation these days revolves around the state of the economy in America. >> read more

Commodity or Service? - Why Selling Isn’t Just About Price

There are certain commodities that will always be shopped solely on the basis of price. So what are we, as creative professionals in the building trades actually selling? Interior designers, architects and custom craftsmen would not consider what they offer a “commodity.” Our designs are unique; our work is custom. >> read more

Milwaukee NARI Newsletter

John Phillips discusses the return on investment from a Milwaukee NARI membership. For the full article, go to page 6. >> read more

Planning Makes Your Marketing Efforts More Effective

At the start of a kitchen renovation project, the importance of a plan cannot be over-emphasized. Starting work without one costs more in dollars and time in the long run. Many aspects of running a small business, including marketing, are no different. A plan, including the time and dollars associated with it, will increase the odds of a successful outcome. >> read more

Cabinet Maker Spotlighted by Milwaukee NARI

Five years ago John Phillips worked in the mortgage industry. Since that time he has been busy turning his woodworking hobby into a full-time career with this company The Cabinet Maker. >> read more